RxConx®
Catalina Marketing's RxConx® is an integrated wellness marketing solution that links the pharmacy patient to the entire store. It is the only promotional medium that is fully integrated and executed within the pharmacy, based on the prescription delivered. When patients gets a prescription filled in the store pharmacy, the scanning of the bar code triggers the delivery of a patient-driven promotion based on the specific prescription's National Drug Code. The promotion creates brand awareness and stimulates trial.