Competitive Benchmarks

This sales intelligence tool provides actual customer behavior information within key customer segments, delivering actionable competitive information, including performance by region. The tool also recommends brands and categories on which to focus to increase sales and purchase frequency.

Competitive Benchmarks helps retailers understand where they stand in a given market, i.e., whether they are outperforming or underperforming competitors, on a category, subcategory or brand level. The program provides retailers with a competitive spend analysis of their customers in critical areas and can put more relevant offers into customers' hands. Benchmarking can even show retailers if a decline in sales in a category is attributable to competition.

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