Catalina Product Alert™

In each of the past five years, there has been an average of 188 Class 1 food recalls. These events can be devastating to a brand in terms of negative PR, product removal accountability and consumer communication expenses. For these difficult circumstances, Catalina Product Alert™ combines a swift and efficient communication method with what may be the most accurate medium available for targeting buyers of your recalled product.

Leveraging one of the world's largest consumer purchase databases, Catalina Product Alert™ tracks down actual recalled product buyers and quickly and efficiently delivers alert messages to them in the store via the Catalina Marketing Network® printer.

With the Product Alert Program, you receive:

• Customizable geographic distribution of your message
• Turnaround time of less than 96 hours (following contract and program design)
• Methodology that is compliant with Government Accountability Office recommendations

Request more information about Catalina Product Alert™.