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CATALINA MARKETING QUICK STATS
Use Our Scale to Your Advantage
- 1st in behavioral targeting.
- Access to more than 250 million consumer transactions each week.
- Network exceeding 22,000 U.S. grocery, drug and mass merchandiser stores - representing more than 200 chains.
- 25 years of targeting experience.
- Promotional response rate of 6.3%* - one of the highest in the industry.
- Proven targeted advertising results - increasing awareness by 16% points, recall by 24% points and volume lift up to 35%**.
- Providing customers with more than $233 million in value each year.
- Relationships with more than 250 national brand manufacturers.
- Access to more than 80 million households.
- One of the largest online decision support databases in the world.
- Access to more than 23.3 million patient transactions each week.
- Direct-to-patient communications in more than 17,500 retail pharmacies - representing 1/3rd of pharmacy prescriptions.
- Working with 17 of the top 20 pharmaceutical companies.
- Direct-to-patient communications distributed to more than 100 million U.S. patients, more than 1.2 billion times each year.
- More than 13 years of educating, informing and influencing patients to allow for better healthcare decisions in almost every therapeutic category.
- Consumers reached in more than 7,000 international stores.
- Operating in 9 countries - U.S. U.K., France, Italy, Germany, Japan, Belgium, Netherlands and Switzerland.
- 1,200 employees in 16 offices worldwide.
- Voted one of the top 100 leading media companies by Advertising Age in 2007.
- 59 US issued patents and 69 foreign issued patents.
*2006 Trends: CMS, Inc.
**Test Results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.
**Test Results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.
