FAQs
Q: How are your communications delivered to shoppers?
A: Catalina Marketing promotions and advertisements are triggered based on the shopper's purchase insights (either UPC scans or Card IDs) and delivered at the point of sale, via a full-color, high-speed printer. Catalina Health Resource communications are triggered based on patient's Rx purchase insights (NDC scan) and delivered at the pharmacy via a high-speed printer.
Q: What countries do you operate in?
A: The United States, United Kingdom, the Netherlands, Japan, Italy, Germany, France, and Belgium.
Q: Does your company just do couponing?
A: No. Shopper-driven incentives (coupons) are just a piece of the range of solutions that Catalina provides its clients. The company also provides shopper-driven advertising, healthcare patient education, interactive solutions, data services and more.
Q: How many stores does your network represent?
A: Catalina is installed in more than 24,000 U.S. grocery, drug and mass
merchandise chains, along with more than 18,000 stores installed with
the pharmacy network. In addition, the company is installed in nearly
8,000 international stores.
Q: What is the redemption rate of your promotions?
A: Catalina Marketing incentives redeem at an average rate of 6.3%*. This percentage is more than eight times greater than other non shopper-driven traditional promotional methods.
Q: How effective is Catalina shopper-driven Advertising?
A: In recent tests, brands utilizing Catalina shopper-driven Advertising:
- Raised ad awareness by +16% points*
- Improved ad recall by +24% points*
- Drove volume lift as high as +35%
*Test results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.
Q: How many shoppers can you reach with your network?
A: Catalina has access to more than 300 million transactions each week, allowing brands to do customized communication on a truly mass scale.
Q: How long has the company been around?
A: Catalina Marketing has been effectively communicating with shoppers for nearly 25 years. The company's history can be viewed online.
Q: What jobs are open at Catalina?
A: Please visit our Career Opportunities section for a list of the latest job openings.
Q: How can I contact a representative from Catalina?
A: You may contact Catalina via email or via phone by calling (877) 210-1917.
Q: Where can I find out the latest news about Catalina?
A: For a listing of recent press releases and articles, please visit the Press Releases and Media Coverage pages in the Media Center.